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NOW Foods Choline Inositol

100 capsules
NOW Foods Choline Inositol

Choline and Inositol are two essential nutrients that belong to the B vitamins. Choline is a precursor to acetylcholine, a neurotransmitter crucial for nervous system health as well as muscle stimulation. Inositol is also required for acetylcholine as well as serotonin synthesis. Both choline and inositol benefits fatty acid metabolism in the liver and healthy cell membranes.

Supplement Facts

Serving Size: 1 Capsule
Servings Per Container: 100


Amount Per Serving

% Daily Value

Choline (from Choline Bitartrate)

250 mg



250 mg


† Daily Value not established.

Other Ingredients: Gelatin (capsule) and magnesium stearate (vegetable source).

Suggested Use

Take 1 capsule 1-3 times daily, preferably with meals.


  • Choline and Inositol are needed to produce the neurotransmitter acetylcholine. Acetylcholine is involved in memory and learning. Acetylcholine deficiency is linked in the progression of Alzheimer’s diseases and other dementias. Healthy acetylcholine levels in the brain can help improve short term and long term memory loss.
  • Choline is crucial in the brain development of fetuses and infants. According to studies, pre-natal choline (choline taken during pregnancy) greatly influences cognitive functions of the child during their growing years.
  • Choline and Inositol are both liver support nutrients. Choline helps in fatty acid metabolism in the liver, while inositol is needed to transport fats away from the liver to the various part of the body to be used as energy. Efficient metabolism and transport of fats reduce the risk for fatty liver disease.
  • Inositol is involved in the synthesis of another neurotransmitter, serotonin. Serotonin greatly influences mood and behaviour. Inositol deficiency can result to low serotonin levels in the brain, a well-known feature of depression.
  • Choline and inositol are primary components of cell membrane. Cell membranes facilitate nerve impulses or the transmission of signals between cells. Cell membranes also protect the important structures inside the cell to maintain cell health. Additionally, inositol is needed for the growth and development of cells in the intestines, eyes, and bone marrow.

Choline and Inositol are essential nutrients classified together with the Vitamin B family. They both have crucial involvement in different biochemical processes such as synthesis of neurotransmitters, liver protection, and maintenance of cell membrane structure.  Choline is needed to produce acetylcholine, a neurotransmitter (brain chemical) that influences muscle movements, memory, and learning. Inositol is also required in acetylcholine synthesis, but also acts as precursor to another neurotransmitter, serotonin. Serotonin regulates mood, behavior, sleep, appetite, and cardiovascular functions. Choline and inositol supplements help ensure that the body is producing healthy levels of these two neurotransmitters to prevent their deficiencies in the body. Low levels of acetylcholine and serotonin have been linked with memory loss, depression, anxiety, weight gain, and insomnia. The liver also requires choline to metabolise fats. This choline benefit is supported by inositol as it facilitates transport of fats away from the liver to prevent disorders related to excessive accumulation of fats in the liver. Cells use inositol and choline to maintain the normal structure of the cell membrane. The cell membrane keeps the important structures intact inside and prevents them from spilling out of the cell. Also, the cell membrane is responsible for generating nerve impulses. Dietary choline can be derived from milk, liver meat, eggs, beef, and tofu. Food sources of inositol include brewer’s yeast, wheat germ, bananas, whole grains, cabbages, and beef organ meats. Now Foods Choline & Inositol conveniently combines these two nutrients in one formulation.